World Hemp Day 420: How we gave away 11,000 hemp cuttings

April 20 is an important day for us: 420, the World Hanging Day. In 2023, it was – at least for commuters at the stations in Bern and Zurich – also particularly gratifying. Together with the cuttings farm, we gave away 11,000 CBD hemp cuttings to give the hemp plant the attention it deserves for one day.

Media report

Various media have reported on the action. We find the contribution from BärnToday particularly beautiful:

Thousands of train passengers were able to take home hemp cuttings in Zurich in the morning and in Bern in the afternoon. Many a proudly went home and may enjoy in the coming weeks and months from the beautiful green of the hemp plant. If you got hold of a hemp cutting and don’t know exactly what to do with it, we’ve written you a guide.

For us it was wonderful to see the joy in the faces and to discuss the diverse potential of the plant with interested people. The excellent atmosphere in the station halls is hard to put into words – luckily we had a great photographer on site 🙂

If policymakers do not set the right course soon, a potential market worth billions will suffocate. We want to draw attention to this.

Philippe Wietlisbach, CEO of Herba di Berna

The conclusion: a wonderful day and good for our morale. Because this action came about for less rosy reasons: The hemp industry is struggling in the face of a jungle of unclear regulations, rising energy costs and fierce global competition. Galaxus, for example, has removed hemp oils from its range because of the vague legal situation – despite huge demand.

You missed the action, but would like to have a beautiful hemp plant? No problem, in our online store there are also cuttings and young plants: